DEBBY SCHIFFER, Your Wellness Director

Targeting Wellness, LLC
Owner, JIF Wellness Director, Certified Health & Wellness Coach
Office:  856-322-1220
Cell:  856-520-9908

Hello Everyone!  I’m Debby.

Born and raised in South Jersey to two hard working Italian parents, I have come to appreciate the value of going after what you really want in life!

Graduating from West Chester University with a B.S. in Business Administration and a concentration in Marketing, I hit the ground running to land a job that would start moving me ahead in a secure career.  Yet every position I held over the years seemed to drain rather than energize me.

I worked in Corporate environments for over 25 years where being sedentary and making poor food choices was the norm.  I always had a passion for fitness and nutrition which became quickly evident with my co-workers.  No matter where I went, my work cubicle soon became the “confessional” where my colleagues would divulge their weekend food binges and ask for “forgiveness”.  During lunch, I would organize walks or instruct exercise classes in the conference room and witnessed our stress level subside.  I remember someone saying to me after one of our stretching classes “Debby, you should be doing this for a living”.  That was my “aha” moment!

It became clear to me that I was staying in a career for the wrong reasons, and although the thought of making a change was terrifying, I knew my happiness in living my purpose was worth the risk.  That is where my journey began towards my current role as Wellness Director and Health and Wellness Coach.

I know first-hand the challenges of balancing work/life demands and struggling to maintain self-care as a priority.  I started my own business called Targeting Wellness, LLC where I strive to support the many municipalities who make up the Joint Insurance Funds (JIF), reminding them as often as I can of the importance of their employees’ health and wellbeing.  My goal over the last decade has been to graph and implement wellness initiatives that promote a culture of wellness that targets the overall health needs of the employees.  After all, I know from my own experiences that healthy employees are more productive, have higher morale and are more resilient to the challenges of daily living, at work and at home.

I went on to acquire a Masters in Wellness and Lifestyle Management from Rowan; I became certified as a Health and Wellness Coach with NBHWC and maintain my certification as a Group Exercise Instructor through ACE.  The challenges I faced with my own health inspired me to pursue a certification in Plant Based Nutrition through eCornell in order to help empower individuals, like myself, who are interested in taking back control of their well-being through food.

Yet all of this knowledge and insight can still lead one down a path of poor choices and sabotaging thoughts.  What is required is mental fitness.  Take for example going to the gym.  It’s one thing to pay the monthly fee and know that working out is good for your health, but it means nothing if you never step foot in the gym or lift a dumbbell.  Teaching our mind to overcome whatever is holding us back takes more than just thinking about it; it takes doing the work!   After completing an intense “boot camp for the brain” with Positive Intelligence, I now have tools and skills that allow me to shift my mindset towards positive thoughts in the moment, allowing for a profound change in how I approach my life.

I now want to bring that awareness and skill to the municipalities.  We all can learn to shift from sabotaging thoughts to what is known as our sage, a calmer, wiser, inner voice that has always been there ready to guide us if we only would listen.  Learning this and continuing to practice it every day has empowered me to look forward to the next chapter of my life without fear.  It is never too late or too early to start.  You have what it takes to create the life you want.  It starts with awareness of the many lies our inner critic tells us.  You too can go from just wishing to doing!

If you are interested in speaking with me to help bring wellness into your work environment or if you are interested in learning more about developing your own mental fitness, please reach out to me via email at or call 856-322-1220.

As far as we know, life only happens once.  What are you waiting for?